Hi. I'm Dana.
I’m a design leader who believes exceptional products are built by exceptional teams. Over the past decade, I’ve led design organizations—from early-stage startups to Fortune 500 companies—scaling teams, building design systems, and shaping product strategy that drives measurable impact.
My approach centers on creating clarity from complexity. I define design vision, establish operational frameworks, and build cultures where craft and collaboration thrive. I’m equally comfortable presenting to executive leadership and partnering with ICs on solving nuanced design challenges.
Previously, I’ve held leadership roles at companies including Airbnb, Dropbox, and Atlassian, where I built multi-disciplinary design teams, launched company-wide design systems, and led product design for 0-to-1 initiatives. I hold an MFA in Interaction Design and speak regularly on design leadership and organizational transformation.
Outside of work, I mentor emerging design leaders, write about the intersection of design and business strategy, and advocate for more diverse and inclusive design teams.
What I bring
Leadership
Team building & development
Design operations
Cross-functional partnership
Strategic planning
Craft
Design Systems
Product Strategy
UX/UI Excellence
Brand and Visual Systems